Teatime fun and games
There’s more to Heinz than beans or ketchup. In fact, there’s a whole teatime range. Our brief was to bring it to life in store. From augmented reality to old school toys, with Heinz at the heart of family fun and games, there’s no telling where teatime could take you…
Posters, packaging, POS
Using augmented reality, we transform bottles and tins into virtual playscapes
Digital outdoor ads drive interest and give a taste of the teatime fun and games on offer.
Waste not want not. Peel off the label to see how to transform your empty tins into old school toys.
Interactive in-store POS reinforces the teatime fun and games.
