Pledge Your Cat’s Love
Whiskas Australia was losing market share and needed a plan to regain it. Our solution was an ingeniously simple sampling strategy that put feline fans and their pets at the heart of the campaign, revealing real dedication, real quick.
TV, digital, outdoors & experiential
In return for free samples, our online cat owner community provided over 20,000 pledges of love for Whiskas in under a month, along with thousands of stories, photos and videos showing us why.
Geo-targeted ads showed just how much local cats loved Whiskas.
Interactive adshels in cities across Australia made it easy for owners to pledge their cats’ love. Push the pledge button and get a free pouch of Whiskas.
