Eating for Two
Building on the successful ‘Active for 2’ campaign, infant feeding experts Aptamil wanted to apply a similar myth-busting approach to pregnancy nutrition.
Chef Lorraine Pascale was enlisted to work alongside Danone UK to create a healthy recipe collection, helping mums-to-be eat well for themselves, and their baby.
Digital, social, Ecrm
The lead film provided an overview of the science behind pregnancy nutrition, supported by a series of shorter recipe based videos. All point to the ‘Eating for 2’ hub for further advice and information, including a range of easy to prepare healthy pregnancy recipes.